Demand plummets as rising prices force consumers to opt for smaller packaging

Sales in urban areas in May fell by 16% and those in rural areas by 16.6% (compared to April)

Topics
FMCG | Consumer demand | price increase


In May, fast-moving consumer goods (FMCG) companies saw both urban and rural demand decline from April as consumers moderated their purchases while companies focused on price increases.


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First published: Saturday 04 June 2022. 06:14 IST

About Aldrich Stanley

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