This report focuses on the manufacture of alcoholic and non-alcoholic beverages, as well as the wholesale and retail beverage market in Ghana.
It includes comprehensive information on the country and the economic environment, the size and state of the sector, key players, government initiatives and various influencing factors.
There are profiles of 17 companies including The Coca-Cola Bottling Company of Ghana, the largest player in the domestic soft drink market, Twellium Industrial Company Ghana, which produces soft drinks, energy drinks and energy. mineral water, producers of alcoholic beverages Guinness Ghana Breweries and Brasserie d’Accra and producer of cordial Kasapreko Company.
The beverage industry in Ghana:
Ghana’s beverage industry has been earmarked for expansion as part of the government’s One District, One Factory industrial transformation program. Traditional drinks remain an integral part of Ghanaian culture, but the shift to branded products is gaining momentum. Despite supply chain disruptions and a drop in out-of-home consumption during the pandemic, the industry remained relatively resilient in 2020;
Ghana’s commercial beverage industry has become increasingly competitive in recent years and several small producers have entered the market, with growth driven by urbanization, increased brand awareness and a growing middle class. Bitters is the most competitive beverage category. With the expansion of some lines of non-alcoholic beverages, competition in this sub-sector has intensified.
Water producers face stiff internal competition and cheaper imported products. Small specialty retailers must compete with large supermarket chains that have economies of scale and established distribution networks.
Local manufacturers and importer-distributors are highly exposed to currency fluctuations. Although some manufacturers have increased their use of local raw materials, many inputs, including machinery and equipment, need to be imported. Production costs are high, electricity and water supplies are unreliable, there is a shortage of sufficiently skilled workers, and distribution channels and infrastructure are inadequate, especially in small towns and rural areas. .
Main topics covered:
2. COUNTRY PROFILE
2.1. Geographical position
3. INDUSTRY DESCRIPTION
3.1. Industry value chain
4. INDUSTRY SIZE
5. STATE OF THE INDUSTRY
5.1.1. Corporate actions
5.1.2. Government regulations and policies
6. INFLUENCE FACTORS
6.2. Economic environment
6.3. Rising input costs
6.4. Technology, Research and Development (R&D) and Innovation
6.5. Illegal and informal trade
6.6. Environmental concerns
6.8. Sociocultural environment
6.10. Health and safety issues
6.11. Branding, advertising and marketing
7.1. Barriers to entry
8. SWOT ANALYSIS
10. INDUSTRY ASSOCIATIONS
Summary of notable players
Brewery Accra Plc
Africa Cola Company Ltd
Blow Chem Industries Ltd
Coca-Cola Bottling Company Of Ghana Ltd
Distell Ghana Ltd
Gihoc Distilleries Company Ltd
Gracekennedy Ghana Ltd
Guinness Breweries Ghana Plc
Kasapreko Company Ltée
Nestlé Cwa Ltd
Nkulenu Industries Ltd
Royal Unibrew A / S
Special Ice Company Ltd
Société Industrielle Twellium Ltée
Voltic (Gh) Ltd
West Coast Beverage Company Ltd.
For more information on this report, visit https://www.researchandmarkets.com/r/kc3il5
View the source version on businesswire.com: https://www.businesswire.com/news/home/20210624005493/en/
Laura Wood, Senior Press Director
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